IND gives presentation on the event of EFMA: Digital financial services - Marketing
IND Group participates at the Efma event on the 10th - 11th May, 2012 in Paris where Mr. Tamas Braun (General Manager, IND UK) is giving a presentation in the topic of "Customer experience and personal finance management"on the first day.
During the whole event, in the coffee break area at IND Group's stand the internet and mobile banking solutions will be availabe in live demo form.
The importance of conducting business through online channels (Internet and mobile) continues to grow, bringing new technologies and functionalities. Some of the technology (e.g smartphones and tablets) has now matured, strongly increasing the interest in the services and also the appetite of new entrants. It is now taking its place within multi-channel distribution. Many banks expect mobile banking to transform the retail banking landscape.
Online services will advance through better products and services, driven by customer choice. They will also choose when to use online channels and when to visit the branch.
These changes have affected customer behaviour and expectations. Social media and online communities (such as Facebook, blogs and Twitter) have brought extra challenges to the image and reputation of financial institutions but also represent opportunities for using new communication techniques.
In response to these fascinating challenges, Efma is organising two parallel international conferences dedicated to ‘Digital financial services' and IND Group participates on the: Digital financial services - Marketing: greater intimacy with remote customers.
The main topics that will be discussed include:
- Intimacy. What intimacy means for online and mobile customers. Customer centricity in a virtual world.
- Digital communication. Customer experience in digital channels. Which products and services are suitable for selling online? How to increase online sales?
- Social media. Understanding, managing and maximising the impact of social network sites and online communities.
Come and join us at the event!
