Recent Datamonitor Study on IND’s Gamification Concept
Datamonitor selected IND's very new online banking gamification concept to be the topic of its recently published case study. IND has officially launched its gamification concept this year in February at FinovateEurope in London.
Incoming feedbacks show a great interest from banks, analysts and the competition as well, which surpasses our previous expectations by far.
We are very honoured that Datamonitor considered IND Gamification to be so interesting that they devoted an entire dedicated case study to it.
IND Group Gamification Case Study: Boosting online sales through points, badges and rewards
Introduction
Increasing customer engagement through the online channel is an important challenge for providers to deal with as they attempt to boost online sales. IND Group believes it has found the answer through gamifying its online experience.
Features and benefits
- Drive online sales growth by using techniques from game design to improve the customer experience
- Reward responsible financial behavior by learning how IND Group guides customer behavior
- Stimulate customer advocacy by learning how IND Group incentivizes customers to share their experiences
- Minimalize the risks involved with gamification through appreciating that ow some customer groups will reject the gamification of their finances
Want to know more? Read it here.
