IND is in the game for retail banks (brand-e.biz)
Can banks get the game? Yes, according to banking solutions software outfit IND Group. Pioneers in banking gamification, IND Group believes that this is a ‘significant innovation for banks in the next couple of years’, writes Sally Ratcliffe.
“Gamification is a market differentiator,” says Ádám Kiss, IND’s product manager. “It can, and will, make a huge difference to retail banking.”
So what will be this difference, and what will it look like?